The four-week runway from booking to doors.

Designs get finalized, proofed at print size, and test-pressed on the actual garment colors. This is also when personalization rules are set — name fonts, monogram styles, patch menus — because every option added later ripples through production files. Rush timelines are possible, but artwork is the step that punishes compression most.

Headcount converts to a blank order with a size curve — not an even split; adult events skew L/XL, family events need youth sizes. Ordering here leaves room to fix a supplier shortfall without paying rush freight. For Las Vegas and nationwide events, this is also when we book the shipping so blanks arrive before the crew does.

The station sheet goes to your venue: footprints, the 20A circuit for DTF, table counts, and load-in needs. Convention centers get their electrical orders and dock windows; ballrooms confirm freight elevators and setup times. If the floor plan needs to move, this is the cheap week to move it.

Transfers are produced and counted, blanks arrive and get binned by size, and the crew gets a run sheet: arrival, setup complete, doors, service window, teardown. Setup finishes a full hour before doors so the last hour is for dressing the station, not troubleshooting it. Day-of, your only job is pointing at the floor tape. If your date is inside four weeks — ask anyway; we'll tell you honestly what the compressed version costs and risks.